Dare To Share
Medication Done Smarter
Discreet and easily accessible medication bottle reminder for college students.
Duration
Year
Timeline
2024
48 Hours
Skills
Sketching
Design Thinking
IOPP 48-Hour Repack Design Challenge
IOPP (institute of Packaging Professionals) presented a 48 hour repack design challenge to any college student globally. Evelyn Jacob and I accepted this challenge. We were given 48 hours to create a unique packaging solution for Coca-Cola. Our Design was then judged based on Aesthetics, Sustainability, Packaging Quality, and overall design
Meet The Team
Sydney Youngstedt
Role
Ideation Sketching
Video Editing
Model Making
Photography
Jacob Elam
Role
Ideation Sketching
Background Research
Model Making
Photography
Evelyn Parr
Role
Ideation Sketching
Graphic Design
Model Making
Photography
Design Insporation
Current Packaging
Our first step was to see what current packaging is on the market and discuss what makes these designs work well and what we should work to avoid while designing
Design Ideation
Model 1
This is the first model we worked on some key features we carried on throughout this process was the can grip cut out
Model 2
For this second model we worked on adding more graphics but this still wasn’t up to our standard and wanted to switch up our design
Model 3
This was the final design we decided to stack the 2 cans this way we could use minimal packaging and take up minimal space for storage.
Design Direction
This was our main inspiration while working on our final model. You can see some of the key call-outs, such as our QR code integrated here, and the general shape of the final packaging
Awards
Top 10 Overall Design
Coca-Cola Sponsors Choice Finalist
Final Design
The Coca-Cola: Dare to Share creates a refreshing take on the Share a Coke line. While previous campaigns focus on the iconography and collectibility of names and songs, Dare to Share engages with consumers' desire for experience. Following the COVID-19 pandemic, research has found that the current generations place more value on experiences than on physical products. Coca-Cola: Dare to Share provides an easy activity through its form to capitalize on this. Consumers each grab a Coke from the package and pull it out with a satisfying pop. Whichever consumer receives the main portion of the packaging takes part in a safe, simple challenge printed on the inside of the label. This helps to create a fun memory for the consumer to tie directly back to their love of Coca-Cola.
Coca-Cola Dare To Share